Cecilie Lind and Morten Storgaard published our first cookbook without a publisher and the adventure truly began in The Protein Kitchen. We officially founded the company and we had many dreams of developing products to support our vision.
We launched our first fresh food concept and pop-up shop inside the famous department store in Copenhagen in Magasin – fresh, nutritious, quality meals made from scratch with natural ingredients and without any artificial additives.
We started our own food production and Cecilie was in the kitchen night and day producing all the meals from scratch herself.
We established a food truck at Copenhagen Street Food, from where we served delicious nutritious alternatives.
We launched an international collaboration with Joe & The Juice – we recycled their pulp (fibres from fruit and vegetables) from their juices to bake delicious healthy muffins with.
The dream of making health easier and natural meals available became a reality this year because we kickstarted our partnership with 7-eleven and the first fresh products landed on their shelves.
After many months of developing, we finally launched our protein bars with natural ingredients. As with our fresh meals, we wanted to be able to offer our customers natural alternatives to snacks without e-numbers and artificial additives and added sugar.
We won this year’s ‘Out meeting the customers’ award by 7-eleven. Once again a very valuable prize for us.
We had the honor of being selected as the only Danish brand, for an important American event with 7-eleven HQ USA ‘Brands with Heart’ in Texas, to come and present our brand, products and tell our story.
Our bars hit the shelves and were launched with exciting partners such as 7-eleven, Q8, Fitness World, the Armed Forces, Compass Group, Normal, ISS, etc.
The Covid-19 pandemic hit the world and we did our best to navigate through the crisis.
We launched our Cashew protein bar in a valuable collaboration with the Red Cross, where we donated money for each bar sold. A collaboration that has meant a lot to us.
We launched a lot of delicious fresh food news after a long period with Covid-19 lock down.
